SELECT INFO
Statement
‍Sameera Razak is a New York-based director and strategist.
She engages in the fields of fashion/beauty, culture, and emerging tech.

Attracted to contrast and competition, her work entertains unexpected pairings.

Informed by her architecture and fine art training, she intersects business development, marketing, and product teams. She'll own initiatives end-to-end, from concept creation and team building through "going live."
Hire her to create artifacts that bolster brand identity and foster business growth.

She currently operates The Directory, a creative consulting firm.

Her extended resume and portfolio are available on request via email, Instagram, or LinkedIn.
Experience
‍170 Eldridge
AHAVA
Bby Africka
BlockFi
Bond Street
Bumble and bumble.
CAA
ClearForMe[1]
Club Vintage[1]
Cuvée Beauty[2]
Dr. Dennis Gross[2]
Dr. Brandt[2]
Genius
Kevyn Aucoin Beauty
Khoobi
Kim Hu[2]
LÄRABAR[3]
M•A•C Cosmetics
MALIN + GOETZ
Michael David Warren
Mara Hoffman
marimekko
Naturopathica
NBA2K
New York State
Pratesi[4]
Technogym[3]
Volley[1with Truax & Co. team
Technique
Management
Creative Leadership, Stakeholder Relations, Artist and Talent Relations, Cost Engineering, Pre- and Post-Production

Strategy
Identity Systems, Digital and Editorial Content, Sales Enablement, 360° Campaigns, Partnerships, PR Communications

Creative
Adobe Creative Suite, Figma, Miro, Rhino, Vray, Midjourney, Digital and Analog Photography

Presentation
Google Slides, Powerpoint, Keynote, Acrobat, Analog Sketching, Figma Prototyping

Information
Coda, Notion, Atlassian, Microsoft Office, Looker Studio, Asana
‍
‍Social
Meta [Facebook, Instagram, Threads], TikTok, BeReal, Are.na, Pinterest, X, LinkedIn, Reddit
‍
‍Web
Webflow, Cargo Collective, Squarespace, Shopify, Square
Education
Cornell University
Bachelor of Architecture, Minor in Fine Arts
Credits
BlockFi
‍Creative Direction > Sameera Razak
Design > Leah Kasten, Lia Fernandez, Zak Bickel
Business Development > Chris Fiore
Agency > Product Design > RocketAir
Agency > Brand Creative > Mirrorball
M•A•C X Aaliyah Haughton
‍Partners > i-D Magazine, Rashad Haughton and The Haughton Family, VICE
‍
M•A•C Cosmetics > Product Imagery
Creative Direction > Toni Lakis, Diana Hong-Elsey, Paul Recalde
Product Direction > Howard Chang
Design Direction > Andy Boonthong
Digital Direction > Janice Veksler
Art Direction, Creative Design > Sameera Razak, Irene Hwang
Photography > Carol Plymill
Set Design > Carol Plymill, Sameera Razak
‍
A to Z of Aaliyah
Director > Cara Stricker, Anonymous Content
Cinematography > Ryan Marie Helfant
Choreography > Holly Blakey
Styling > Miyako Bellizzi
Score > Team Timbo
Producer > Meagan Judkins, Ilona Klaver
Hair Director > Sean Bennett
Set Design > Zach Apo-Tsang
Editor > Steven Ross
Color > Sean Coleman C03
Sound Mix > Jordan Meltzer, Eleven Sound
Genius X NBA2K
‍Client > Deron Millay, Teresa Fardella
Art Direction, Design > Sameera Razak
Pratesi
‍Client > Federico Pratesi
Creative Direction > Charles Truax, Tiphaine Guillemet
Digital Direction > Becky Yazdan
Art Direction, Design > Sameera Razak
Photography > Liam Goodman
‍Digital Tech > Adam Fithian
‍Styling > Jen Everett, Jillian Guarco
V Magazine
‍Client > Scott Shapiro
Creative Direction, Photography > Emon Toufanian
Hair > Kabuto Okuzawa
Makeup > Kim White
Set Design > Katie Cassato, Sameera Razak
BTS Photography > Sameera Razak
ClearForMe
‍Client > Sabrina Noorani, Ali Birouti, Stephanie Margalis
‍
The Directory
Direction, Execution > Sameera Razak
Creative Production Assistance > Aanya Singh
Strategy Assistance > Jalil Johnson
Design > Lia Fernandez
Club Vintage
‍Client > Anna Gray
‍
The Directory
Direction, Execution > Sameera Razak
Art Direction Assistance, BTS Photography > Shreya Razak
Creative Production Assistance > Aanya Singh
Web Development > Chris Gallo
INQUIRE WITHIN > RAZAKSAMEERA@GMAIL.COM